points – You can have specialized domain names for a parent site, where
all the non-parent sites will redirect to lead to the parent domain.
That will not only give you a whole group of eager audience but will
also improve your page rankings in search engines.
If you own a successful business, it's a great idea to think of some of
the variants of your site name and purchase those as well and put a 301
redirect on those.
Typos – Domain names can be misspelled and
therefore you need to keep them as well. E.g.: Both gooogle.com and
google.com point to same domain.
Regional content - If your site
has regional content, you might purchase specific domain names to focus
on that content. For e.g.: you can have mydomain.us and mydomain.au so
with different local content for each site.
Uses for the .name
TLD - You might even consider purchase the .name TLD for your senior
managers. Put up simple web sites about them, with links to your main
site. These should be indexed in the search engines, as you want people
to find them if they are looking for information about your personnel.
address - You get email accounts with your domains. It is a good idea
to set forwarders to each mail inbox and collect in a separate common
mail id. Remember to set catch all address to get rid of spam.
domains - This is a great way to get much of the benefit of the above
listed techniques without purchasing additional domain names. It does
require a little more control of your DNS entries, however, as most
ISPs and web hosts will not be willing to do these kinds of things for
Renewals - The top reason for people losing their domain
is forgetting to renew them. Make sure you set reminders to get them