Finding Appealing and Available Domain Names
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Sinta Makah September 18, 2006
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Despite the pervasive groaning and head-scratching when it comes to
trying to think up “.com” domain names that remain available, it’s
still possible to find great domain names by using creative naming
tactics.
Even in a highly competitive industry, you can think up original,
appealing domain names for businesses by using the following five
naming tactics that few people use:
1. Focus on results. What is the outcome or end result that people
want to have from buying a certain product or service? How do they feel
when they have finished the transaction?.
2. Look for puns. Make a list of relevant keywords, say each out
loud and play around with the sounds. Puns are much less likely than
other kinds of names to have been registered because their component
parts are not actual words.
3. Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions.
4. Go symbolic. Suppose you're an expert on the horror genre and
want to start a paid online community for horror fans. Horrorific.com,
horrorgate.com and Horrornet.com are all taken, but as of today, the
less obvious and more vivid FrightFox.com is not.
5. Vary real words. "Google's name is a play on the word googol,
which refers to the number 1 followed by one hundred zeroes," says the
Press Center of the world's most successful search engine. "The word
was coined by the nine-year-old nephew of mathematician Edward Kasner,"
it continues - providing another hint for creative naming: consult a
kid.
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