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Start Your Internet Business In The Right Niche

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Paul Wolbers
April 11, 2007


Paul Wolbers
Paul Wolbers is a Search Engine Marketer and the President of Magnum Online, a private affiliate marketing company. Visit his Online Business and Search Engine Marketing Blog.
Paul Wolbers has written 3 articles for DomainInformer.
View all articles by Paul Wolbers...

Often online you hear that you must focus on a specific niche for your business. If you are new to Online Marketing, this is advice you will want to pay close attention to.

Every day thousands of people jump online for the first time in search of wealth. Many leap right into the markets that are already completely saturated and then wonder why they are not making money.

Given unlimited time, money and patience, they might succeed. For those that do not have unlimited supplies of these precious resources, aiming for a targeted niche market can be a much smarter way to start your online business.

So just what is a niche?

If you want the long answer, you can buy any one of the thousands of ebooks being sold online about niche markets. You can go to a dictionary and see what definition of niche it gives. But the short answer is niche simply means distinct or individual.

Everyone and their mother wants to start a business focusing on Internet Marketing. This is how the ‘big guns' are making all their money, so it must be the way to go. That is the problem. The market is totally saturated with people who have years of experience in this area. A new person trying to compete in such a broad market does not have much chance of success.

On About.com, Susan Ward defines Internet Marketing as "the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing".

A new person coming online to start a business has little chance of knowing enough about all the above areas to be able to compete in this market.

So how is a new Internet Marketer to have any chance at success?

By Thinking Smaller - Think Niche.

From the above definition on Internet Marketing you can gather the following niches:

Marketing, Search Engine Optimization, Copywriting, Web Site Design, Promotion, Linking, Email Marketing…

Even if you are lucky and are extremely experienced already in one of the above niches, you will still have a lot of competition in such broad markets. This may be what you decide to do in the end, but at least be willing to explore niches within the broader areas. You may find a niche you are much better suited to.

When it comes to finding a niche market, a good resource available online is Wordtracker. Wordtracker brings several tools together in one place for those trying to find a good niche to get into.

Wordtracker is a breeze to use. If you want to narrow Internet Marketing down to targeted niche markets, just type "Internet Marketing" into Wordtracker and look at all the ideas that pop up. Each of these can become keywords that you decide you want to focus your business on. Or you can pop in and analyze those keywords and keep fine tuning your niche.

With Wordtracker you will end up with a list of niche keywords that you can focus your Internet business on. Having a smaller niche will give you a much better shot at being successful than trying to build a site around a broad topic like Internet Marketing.

Remember, success in any business comes from supplying a product that the public has a demand for and that the market has room for. Find the right niche and you are on the right path.

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