Can Google's Chrome affect Domainers?
September 09, 2008
The beta version of Google’s Chrome web browser has been recently released
and is available for downloading. But let's see in what way the new browser could influence the domain
Everything that people see
or do on the web is possible thanks to a handful of software programs. The
"official" browsers of the two operating systems are Internet
Explorer running on Windows and Safari on Mac. Only minority of users download
free alternatives such as Mozilla's Firefox and the Norwegian browser Opera. Roughly,
it is considered that Internet Explorer holds around 80 per cent of the market,
Firefox 16 per cent, Safari 3 per cent, and Opera less than 1 per cent.
At the present, the web browsers have a standard address bar
along with a search box. This means two alternatives: type a web address in the
address box or a search term in the search box. But Chrome provides a feature
called “Omnibox”, which essentially combines these two functionalities into one
bar. Start typing a domain name and it will suggest alternative web sites to
visit. Could this shift the traffic flow and hurt direct navigation? And to what
For instance, if you type in the word “pizza” into the combined
bar you will have the option either to add the .com at the end and navigate to
the site as usual, or to do a Google search for this word which will take you
to a Google search result page, suggesting the most popular pizza sites. Obviously,
with so many choices offered to the users, they are likely to choose one of the
suggestions rather than complete the direct navigation, which eventually would reduce
the generic type-in traffic.
Currently Firefox only suggests sites you have already visited
when you start typing in a URL into the address bar. The latest version of Internet
Explorer also ads a quite improved auto-suggestion feature for domain names. You
start to type in a domain name and it offers dozens of suggestions based on your
history record. After all, we are anticipating the
release of the next vesion of Microsoft’s browser to see if there will be any other
“improvements” that might take away type-in traffic.
With the open source philosophy behind Chrome, it seems that
Google is striving to improve browsers in general, rather than compete with the
giants of the browser world. Having that said, it will be interesting to watch out for
the response of the others and how it would further affect the domain industry in general.
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