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Thoughts and predictions on what is in store for 2009

Derek Iwasiuk
January 08, 2009

It's prediction season when everyone tries to make educated predictions on what’s in store for 2009 based on what they learned from the past 12 months. Here are some of our thoughts and predictions on what you can expect in 2009:

Domain development

Domain development was an extremely hot topic in 2008 and this trend is expected to continue. With the downfall of domain parking, domainers will be forced to be more creative. Content Management Systems  such as Joomla, WordPress,  Drupal and others can be employed to easily create and manage a site. But if the site is built with poor quality content it will be difficult to get it indexed on search engines, and bring traffic and revenue.

SEM companies will flourish

Companies and individuals increasingly realize that search engine optimization is a much more cost effective means to reach customers than any other marketing approach. Pay Per Click will still be a viable marketing tool but it will be used less in 2009 because of the tight marketing budgets and growing expense. It is true that SEO techniques take longer to become effective but the cost is much less and the return on investment is much higher.

Domain parking services

Due to the economic downturn through 2008 domain owners have experienced a decline in parking revenues. In spite of the increase in online advertising, domain parking service providers significantly reduced the percentage they pay to domainers. The good news came in the end of the year when Google opened up its Adsense channel directly to domainers.

Domains will continue to decrease in value

With a severe shortage of cash in the economy, less money has been spent on purchasing domains which resulted in a decline in domain valuations. The global economy will continue to slow down and domainers will be urged to sell some valuable domains very cheap. Some believe that 2009 will be the year of the bargain.

Social Networking Marketing

Social media is not only changing the landscape of the Internet, but it has also had a significant impact on the way we do business. Companies of all sizes are using blogs along with different social networking platforms such as Twiter, Facebook and MySpace to keep in touch with their customers and prospects. YouTube is now the second most used search engine. There's no doubt that social media is here to stay and therefore, it is worth incorporating it into your marketing strategy for 2009.

Domain aftermarket

Despite the poor economic conditions, domain aftermarket remained relatively strong in 2008. Quite a few new domain auction providers emerged, and they seemed to have done well. Definitely domain auctions will continue to be one of the most attractive methods for marketing and selling domain names in 2009.

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