400,000 .mobi Domain Names Now Registered

March 6, 2007; 01:41 AM

dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, announced more than 400,000 .mobi domains have been registered in 104 countries since the domain's launch in October 2006. As a comparison, only 100,000 .com domain names were registered in the first ten years of that domain's existence. The growing number of .mobi registrations illustrates that content developers are focused on delivering quality sites and applications to mobile phones.

To help ensure quality mobile content, dotMobi has developed a number of initiatives to support and strengthen the developer community. These initiatives include:

-- http://dev.mobi/ - an extensive site featuring how-to guides, tools and interactive forums to simplify the creation of mobile content. -- .mobi Site Builder - a multi-language tool, available exclusively through dotMobi registrars, to help consumers and small businesses develop .mobi-compliant web sites. -- http://ready.mobi/ - an analysis tool to test the mobile-readiness of any web site, .com or otherwise, incorporating W3C Mobile Web Initiative best practices.

In addition to general domain sales through registrars, dotMobi has implemented unique RFP and auction processes for highly desired domain names. Following a successful 2006 auction, dotMobi will include additional select domains on March 7 at Moniker's T.R.A.F.F.I.C. WEST Domain Auction in Las Vegas. The .mobi names scheduled for auction include "airfare," "areacodes," "cam," "casinos," "creditscore," "directions," "eat," "libre," "loancalculator," "models," "newmusic," "pics," "pizza," "realestate" and "singles." This selection of names is subject to change at dotMobi's discretion. Find out more about participating in the auction at http://www.moniker.com/.

"The reality is the next generation of internet content is mobile," said Neil Edwards, CEO of dotMobi. "Today's consumers want good content anywhere, at any time. The numbers reflect the commitment developers have made to reach consumers using .mobi."

For more information on .mobi domains and registering them, visit http://dotmobi.mobi/. Visit the dotMobi blog at http://blog.mobi/.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the development of Internet usage from mobile phones with the .mobi domain. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an internet site or service will work from their mobile device when using the .mobi address.

dotMobi is backed by leading mobile operators, network and device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://mtld.mobi.visit/ the dotMobi blog at http://blog.mobi/.

For more information, please contact: Vance Hedderel, dotMobi (mobile Top Level Domain, Ltd.), +1-703-485-5563, [email protected] Danielle Siemon, A&R Edelman Public Relations, +1-650-762-2947, [email protected]