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5 Tips to Conduct an SEO Audit for Your Website

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Chans Weber
June 21, 2021

Chans Weber
Chans Weber has written 2 articles for DomainInformer.
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Search Engine Optimization (SEO) is far from a new concept. However, it remains an absolutely essential aspect of virtually every digital marketing strategy. After all, quality SEO efforts can help businesses boost their brand awareness, generate new leads, and outperform their closest competitors. If you’re looking to enhance your SEO tactics, then it’s a good idea to conduct an audit of your website. Here, we’ll explain several key tips that will help you analyze your SEO efforts and make changes to improve them:

Assemble Your Team

While it is possible to review your SEO performance by yourself, it is often preferable to have your entire marketing team involved in the auditing process. Not only will this expedite some of your work, but it will also ensure everyone on your team stays on the same page.

Set Goals

As with any big project, it’s important to determine what you want to achieve from an SEO audit. Your ultimate goal could be to earn more leads, or to increase the visibility of your website –– to give a few examples. Regardless, have a set of objectives in mind when you begin the process. (For help with goal-setting best practices, businesses can contact organizations like EJ4.)

Review Internal & External Links

SEO involves both on-site content and offsite links that direct back to your site. So it’s vital that your SEO audit includes both a review of your onsite and offsite link profile. Note that while it is relatively easy to adjust and alter your onsite SEO tactics, it can be more difficult to manage your site’s presence across the internet. You may have to disavow certain links, or contact the owners of other websites to update links associated with your company.

Prioritize Keywords

While the practice of keyword stuffing is to be avoided, the truth is that keywords still play an important role in SEO. This means that you and your team should review on-site content, meta data, and headlines to ensure proper use of keywords and phrases. Ideally, you should have a mix of keywords relating to your brand, products, services, and common questions about your industry. Lastly, long-tail keywords can be particularly valuable, so look for opportunities to tailor your SEO efforts toward niche audiences.

Update Regularly

One of the many great things about the internet is that professionals always have the opportunity to update and improve their content and their website! No, you don’t have to conduct an SEO audit every few days. But it should be a regular part of your SEO strategy, and you should use it as an opportunity to update and upgrade your website on an as-needed basis.

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